迷失在的南極大陸的台灣黑熊

Soft and hard

The hard stuff is measurable, quantifiable and easy to put into a spreadsheet. This concrete stuff gives you an easy way to demand a bonus or track progress.

The soft stuff is merely essential, the real reason you do what you do.

Ironically, then, hard is easy and soft is difficult.

The question, I guess, is whether or not you and your team spend most of your time on the hard stuff, merely because it's easier to measure, to argue about and to hide behind?

http://sethgodin.typepad.com/seths_blog/2012/12/soft-and-hard.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29